News & press
Fourteen years in the headlines.
Boon has featured in print, on air and on podcasts since The National first profiled the company in 2012. Here is every piece, from newspapers and trade titles to radio, television and audio.
- 17pieces, print to podcast
- 16outlets, from The National to Arte
- 2012first profile, latest in 2026
“I did not need to become a diplomat to put Ethiopia on the map.”
Newspapers and lifestyle titles
Features & profiles
6 pieces- A Slice of Al ImaratPutting Ethiopia on the map, one cup at a timeA first-person account of founding Boon Coffee in the UAE, from a diplomatic career to the first roasts, tested on fellow mothers at the playground.
- What’s On Dubai19 of the best coffee shops and roasters in DubaiBoon takes its place in What’s On’s round-up of the city’s best coffee shops and roasters.
- SpinneysWhat’s brewing?Spinneys surveys the UAE’s coffee and café scene, with Boon among the roasters shaping it.
- Khaleej Times · SheGranting a ‘Boon’A profile of Orit for Khaleej Times’ She section on building a speciality roaster in Dubai.
- Villa 887 businesses owned by people of colour to supportVilla 88 lists Boon among seven businesses to support in the UAE.
- The NationalBusiness is full of beans at Boon CoffeeThe first profile of Boon, written for The National’s business pages in the roastery’s early days.
Hospitality and marketing titles
Trade & industry press
4 pieces- Hospitality News MEHomegrown Middle Eastern coffee shops have their dayOn the rise of homegrown coffee brands across the region, with Boon among them.
- Campaign Middle EastBoon Coffee’s interstellar journey with ‘Space Beans’Campaign covers Boon’s Space Beans campaign.
- Caterer Middle EastBoon Coffee founder Orit Mohammed highlights the lack of diversity in F&BOrit speaks on representation in the region’s food and beverage industry.
- Hotelier Middle EastOrit Mohammed on how she created Boon CoffeeOrit tells the story of starting Boon in her own words for Hotelier Middle East.
Radio, TV and audio interviews
Broadcast & podcasts
7 pieces- Nourish by Spinneys“I roasted so many times to get that blend perfect!”Orit joins the Nourish by Spinneys podcast to talk about roasting, blends and Boon.
- Dubai Eye 103.8 · The Business BreakfastSupporting local Dubai businessesOrit on The Business Breakfast, on keeping local businesses going.
- The Lighthouse ConversationsEp. 5: Orit Mohammed on launching Boon Coffee and breaking stereotypesA long-form conversation on launching Boon, Ethiopian women and female entrepreneurship.
- Arte · 360° GEO-ReportageÄthiopien – Heimat des KaffeesArte’s GEO-Reportage on Ethiopia, the home of coffee, features Orit and Boon (TV).
- Dubai Eye 103.8Startup success storyA short video profile of how Orit founded Boon Coffee (video).
- The Deep Fried PodcastEp. 5: The Ethiopian coffee ceremonyFrying Pan Adventures’ podcast on the Ethiopian coffee ceremony, with Orit.
- The Elevated Entrepreneur PodcastEp. 13: The Coffee Roaster Entrepreneur Series: Boon CoffeeOrit walks through Boon’s early years, from 500 kilos sold from home to a roastery supplying the UAE.
As featured in
- The National
- Khaleej Times
- Spinneys
- What’s On
- Villa 88
- A Slice of Al Imarat
- Hotelier Middle East
- Caterer Middle East
- Campaign Middle East
- Hospitality News ME
- Arte
- The Lighthouse
- Dubai Eye 103.8
- Frying Pan Adventures
- The Elevated Entrepreneur
- Nourish by Spinneys
- Freshly roasted in the UAE
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